01 EXECUTIVE COACHING

YOU...

Want a crash course in fundraising 101, or a Q&A session
Need a brainstorm buddy — your cofounder is too busy coding
Don't know how to wrap your head around telling the story of your startup

I CAN HELP YOU...

Structure the fundraising process
Gain clarity on your known unknowns and unknown unknowns

02 ELEVATOR PITCH

YOU...

Don't have an easy tagline or analogy to describe your startup
Need help on how to frame the story — of your startup, why it's going to get big, and why it deserves money

I CAN HELP YOU...

Deliver an elevator pitch that makes sense
Command a compelling presence

03 PITCH DECK

YOU...

Have a v1 that's populated every requisite slide in the checklists you found online, but that’s it
Don't know what the hard questions are that investors would ask you

I CAN...

Give you a pitch deck teardown/audit
Help you develop airtight logic and a cogent story
Iron out and also build the connective tissue between your product strategy and business model
Help you answer the toughest questions

04 MARKET SIZING

YOU…

Have only a top-down case for how your company can get to $1 billion, if that

I CAN…

Make the case for a $1 billion bottom-up total available market
Back that up with a spreadsheet and citations

05 FINANCIAL MODELING

YOU...

Basically randomly chose your acquisition, fundraising, and hiring targets
Hand wave how $X in funding will get you Y months of runway
Have no idea how your decisions would affect your monthly cash flow and bank balance

I CAN…

Back up your funding needs to your investors (and yourself!)
Help you understand how different business, product, and financing decisions affect the trajectory of your company

TESTIMONIALS

“I was already a two-time founder who raised millions and I would still go to her.”

“Fundraising is one of the most challenging and critical aspects of building a startup. There is no one who I’d trust more in preparing for this process than Belinda Ju. She helped us develop a bulletproof narrative for our pitch, made every slide crystal clear, gave me valuable feedback on my verbal presentation, and generated a financial model that gave me tremendous confidence going into investor meetings. I got feedback from a Tier 1 VC on how much my deck stood out from other pitches they’ve seen. I was already a two-time founder who went through Y Combinator and raised millions in venture funding — and I would still go to her again in a heartbeat. Every early-stage founder should have someone like her in their corner.”

- Jason Shen, CEO/Cofounder, YC and Techstars founder

“Belinda has been critical to our company’s success.”

“Belinda has been critical to our company's success. Working with her helped us clarify not only our fundraising process, but our company’s vision and direction in general. Even as a repeat founder with a previously successful exit, I believe that Midgame would’ve been completely lost and meandering without her expertise and guidance. She helped us gain the strongest possible base to stand on to take our company to the next level.”

- Wayne Gerard, CTO/Cofounder, Techstars founder with previous exit

“I would highly recommend.”

“I met Belinda when she spoke at LaunchX which is focused on helping female founders become better presenters. She is articulate, detailed-oriented, prepared, and thoughtful in her teachings. I would highly recommend.”

- Casey Casterline, CEO

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